:mattLandia:

As many of you know, we've been developing and selling the ExchangeFrame.com platform to fashion designers and retail boutiques across the US. We've had some wonderful successes and continue to learn from our customers. In the past 6 months, we've added Inventory Management, Bar Code Scanning Integration, Online Payment services and more! It's very exciting!

One of the common pieces of feedback that we continue to get from our customers is the desire to connect more closely to their customers -- that is to say -- fashion conscious consumers. Our customers want to know what they wear, what they think of trends in fashion, how they mix and match pieces in an outfit, etc.

We knew we could build a fun application that would give consumers a chance to brag about their fashion tastes, but we didn't think it would fit well into the business centric platform that is ExchangeFrame. So we've built a stand alone site called MyDailyThread.com, exclusively for fashion conscious consumers!

MyDailyThread users can post information about what they wear, including photos of their outfits and items in their wardrobe. They can browse and rate other users outfits, rate them, comment and earn MyDailyThread points for their activity. Each month, we'll tally up the point rankings and users who've earned the most points will win actual merchandise, prizes, and special offers from major fashion designers and retailers from around the country.

We've even released an integrated version of MyDailyThread on Facebook.com! Later in the spring we hope to deploy to MySpace, Bebo, and more sites on the OpenSocial network. You'll be able to post an outfit in one location (Facebook for example), but still see your outfit information appear on MyDailyThread.com and any other social networking site that we support!

So, if any of my readers think they have a little fashion sense -- well, sign up (it's totally free) and post at least a few outfits for the community to rate and comment on! Trust me, if I can do it -- you can do it!